LinkedIn is where first impressions translate directly to career opportunities. Blurry profile photos and stretched banners suggest a lack of attention to detail—exactly what you don't want to project professionally.
This guide ensures every image on your LinkedIn presence looks crisp and intentional.
Quick Reference Table
| Format | Dimensions (px) | Aspect Ratio | Notes |
|---|---|---|---|
| Profile Photo | 400 × 400 | 1:1 | Displays as circle |
| Background Photo | 1584 × 396 | 4:1 | Profile header banner |
| Post Image | 1200 × 627 | 1.91:1 | Feed-optimized |
| Article Cover | 1200 × 644 | 1.86:1 | LinkedIn article header |
| Company Logo | 300 × 300 | 1:1 | Organization page icon |
| Company Cover | 1128 × 191 | 5.9:1 | Company page banner |
| Life Tab Main | 1128 × 376 | 3:1 | Company culture hero |
Personal Profile Images
Your LinkedIn profile is your digital business card. Every image should reinforce your professional brand.
Profile Photo (400 × 400)
LinkedIn displays your photo as a circle, so center your face and leave margin around the edges. The minimum upload size is 400 × 400 pixels.
Professional photo tips:
- Headshot from chest up
- Neutral or branded background
- Good lighting on your face
- Appropriate attire for your industry
- Friendly, approachable expression
→ Create a 400 × 400 profile photo canvas
Background Photo (1584 × 396)
The background banner spans behind your profile photo and headline. It's underutilized real estate for personal branding.
Effective uses:
- Industry-relevant imagery
- Subtle personal branding
- Speaking engagement photos
- Company or team photos
- Simple gradients with taglines
Safe zone: Your profile photo overlaps the left side. Keep key content in the right two-thirds of the image.
→ Create a 1584 × 396 background banner
Company Page Images
Company pages represent your organization. Consistent, high-quality visuals build brand trust.
Company Logo (300 × 300)
This square logo appears throughout LinkedIn—in search results, on posts, and in employee profiles. Design for recognition at small sizes.
Requirements:
- Clear at 60 × 60 pixel display size
- Works on both light and dark backgrounds
- No excessive padding
→ Create a 300 × 300 company logo
Company Cover Image (1128 × 191)
This ultra-wide banner appears at the top of your company page. The extreme aspect ratio requires thoughtful design.
Design strategies:
- Abstract patterns or gradients
- Panoramic office or product shots
- Text-minimal brand messaging
- Avoid detailed content (gets lost at this ratio)
→ Create a 1128 × 191 company cover
Life Tab Hero Image (1128 × 376)
If your company uses LinkedIn's Life tab to showcase culture, this larger banner lets you tell a visual story.
→ Create a Life tab hero image
Life Tab Custom Modules (502 × 282)
Additional images in the Life tab use this slightly smaller format for culture galleries.
→ Create Life tab module images
Feed Post Images
LinkedIn's feed favors visual content. Posts with images receive significantly more engagement than text-only posts.
Single Image Post (1200 × 627)
The 1.91:1 aspect ratio displays without cropping in the LinkedIn feed. This is your go-to format for most posts.
High-performing content:
- Infographics and data visualizations
- Quote graphics
- Behind-the-scenes photos
- Product announcements
- Team celebrations
→ Create a 1200 × 627 post image
Square Post (1080 × 1080)
Square images display well and work for carousel documents. LinkedIn's carousel feature uses square slides.
→ Create a 1080 × 1080 square post
Vertical Post (1080 × 1350)
Vertical images take more feed space, increasing visibility. The 4:5 ratio balances height with readability.
→ Create a vertical LinkedIn post
LinkedIn Articles
LinkedIn's publishing platform lets you share long-form content. Article cover images set the tone.
Article Cover Image (1200 × 644)
This image appears at the top of your article and in preview cards when shared. Include your article title in the image for better engagement when shared externally.
→ Create a 1200 × 644 article cover
LinkedIn Events
Hosting webinars or in-person events? Event images help drive registrations.
Event Cover (1776 × 444)
Wide format for event page headers. Include event name, date, and visual theming.
→ Create an event cover image
LinkedIn Ads
Sponsored content on LinkedIn requires specific dimensions for different placements.
Sponsored Content Image (1200 × 627)
Standard sponsored post in the feed. Same dimensions as organic posts.
→ Create a sponsored content image
Carousel Ad Cards (1080 × 1080)
Each card in a carousel ad uses square dimensions. Design cohesive slides that encourage swiping.
→ Create carousel ad cards
Spotlight Ad (100 × 100)
Small square image for dynamic ads. Usually your company logo.
→ Create a spotlight ad image
Document Posts (Carousels)
LinkedIn's carousel/document feature lets you upload PDFs that users swipe through. Design each page as a separate slide.
Carousel Slides (1080 × 1080)
Square format works best for carousel documents. Each slide should be self-contained but flow as a narrative.
Carousel best practices:
- Hook with slide 1
- One idea per slide
- Large, readable text
- Consistent visual style
- Clear call-to-action on final slide
→ Create carousel slides
Technical Specifications
- Formats: JPEG, PNG, GIF (static only)
- Max file size: 8MB for images
- Recommended resolution: 72-300 DPI
- Color space: sRGB
Professional Design Tips
- Consistency: Use the same color palette across all LinkedIn images
- Photography quality: Invest in professional headshots
- Text legibility: Large fonts, high contrast
- White space: Don't crowd your images with information
- Mobile preview: Most LinkedIn browsing happens on phones
Common Mistakes
- Selfies as profile photos: Unprofessional for most industries
- Default background: The blue generic background signals you haven't customized your profile
- Tiny text: Text that's unreadable on mobile devices
- Stretched logos: Distorted company logos damage brand perception
- Stock photo overuse: Generic imagery that doesn't differentiate your brand
Summary
LinkedIn rewards polished, professional visuals. Take time to optimize each image placement for the best impression.
Essential sizes:
- Profile photo: 400 × 400
- Background banner: 1584 × 396
- Post images: 1200 × 627
- Company logo: 300 × 300
Create professional-quality LinkedIn graphics and watch your profile views increase.
