Snapchat Image Sizes: Snaps, Stories & Ads Dimensions 2025

Snapchat pioneered vertical mobile content. Everything on the platform—from casual Snaps to professional ads—uses the same full-screen vertical format. Understanding these dimensions ensures your content fills screens perfectly without awkward cropping.

Here's the complete guide to Snapchat image sizes for 2025.

Quick Reference Table

Snaps and Stories

The core Snapchat experience revolves around vertical, full-screen content.

Standard Snap (1080 × 1920)

All Snaps and Stories use the 9:16 vertical format designed to fill mobile screens edge to edge.

Snap design tips:

• Full-bleed vertical design
• Keep critical content centered
• Account for UI overlays at edges
• Bold, readable text

Safe Zones

Snapchat's interface overlays content at the edges:

• Top 150px: App header, timestamp
• Bottom 200px: Caption area, send bar
• Sides 50px: Swipe indicators

Safe area: Keep essential content within the center 980 × 1520 pixels.

Spotlight

Spotlight is Snapchat's TikTok-style public content feed. Same dimensions, different context.

Spotlight Video Frame (1080 × 1920)

Spotlight content uses the standard 9:16 format but appears in a public, algorithmically-curated feed.

Spotlight considerations:

• Content can reach beyond your friends
• First frame matters for thumbnails
• Shorter clips often perform better
• Sound-on optimization recommended

Spotlight Thumbnail (540 × 960)

Preview thumbnails display at half resolution.

Profile Picture

Snapchat profiles primarily use Bitmoji avatars, but you can also use a photo.

Profile Photo (320 × 320)

Square format displayed within the Snapchat interface.

High-Resolution Profile (640 × 640)

Upload at double size for sharper display.

Geofilters

Geofilters are location-based overlays users can apply to their Snaps. They're popular for events, businesses, and celebrations.

Community Geofilter (1080 × 1920)

Community Geofilters represent places like neighborhoods, landmarks, or cities.

Requirements:

• 1080 × 1920 pixels
• PNG with transparent background
• Under 300KB file size
• Minimum 50% transparency
• No hashtags, URLs, or phone numbers

On-Demand Geofilter (1080 × 1920)

Businesses and individuals can create custom Geofilters for specific locations and times.

Design guidelines:

• Keep designs at top or bottom of canvas
• Leave center area clear for the Snap content
• Text and logos within 310px from top/bottom edges must be minimal
• Brand logos required for business filters

Geofilter Safe Zones

• Top 310px: Avoid mandatory text/logos
• Bottom 310px: Avoid mandatory text/logos
• Center 1300px: Keep this area mostly transparent

Extended Geofilter (1080 × 2340)

For newer phones with taller displays, some sources recommend this extended size.

Snapchat Ads

Advertising on Snapchat uses the same vertical format for seamless integration.

Single Image/Video Ad (1080 × 1920)

Full-screen ads that appear between Stories or in Discover.

Ad specifications:

• 1080 × 1920 pixels (9:16)
• JPEG or PNG for images
• File size under 5MB
• 3-10 seconds recommended

Story Ads (1080 × 1920)

Series of ads (1-20 pieces) that users can tap through. Each frame uses standard dimensions.

Story Ad strategy:

• Hook in first frame
• Narrative across frames
• Clear CTA on final frame
• Consistent visual style

Collection Ads (1080 × 1920)

Hero image with product tiles below. The hero uses standard dimensions.

AR Lens Ads

Sponsored AR Lenses are complex 3D/2D experiences created with Lens Studio. Basic 2D elements use:

• Face decorations: varies by placement
• World objects: varies by scale
• Logo placements: typically 200 × 200 or larger

Lens Studio Assets

Creating AR Lenses requires various 2D assets.

Lens Icon (320 × 320)

The icon that represents your Lens in the carousel.

2D Textures (varies)

2D textures in Lenses depend on their use. Common sizes:

• Full-screen overlays: 1080 × 1920
• Face decorations: 512 × 512 to 1024 × 1024
• Stickers: 256 × 256 to 512 × 512

Memories

Snaps saved to Memories maintain their original dimensions.

Memory Export (1080 × 1920)

When saving or exporting Snaps, they retain the 9:16 format.

Technical Specifications

Images

• Format: JPEG, PNG
• Resolution: 1080 × 1920 (9:16)
• Max file size: 5MB (ads), 300KB (Geofilters)

Video

• Format: MP4, MOV
• Resolution: 1080 × 1920
• Frame rate: 30fps recommended
• Duration: Up to 60 seconds (Spotlight), 10 seconds (Snaps)

Geofilters

• Format: PNG with transparency
• Resolution: 1080 × 1920
• File size: Under 300KB
• Transparency: Minimum 50%

Design Best Practices

Vertical-First Design

Never rotate horizontal content—design specifically for 9:16:

• Vertical compositions
• Portrait-oriented subjects
• Text readable without rotation

Text Placement

• Large, bold fonts (minimum 32pt equivalent)
• High contrast against backgrounds
• Away from edge safe zones
• Brief, punchy copy

Brand Integration

For business content:

• Logo in corner (not center)
• Consistent color palette
• Recognizable style
• Clear but not overwhelming branding

Cross-Platform Repurposing

Snapchat's 9:16 format works across:

Create once, distribute widely—just adjust for each platform's safe zones.

Common Mistakes

1. Horizontal content: Snapchat is vertical-only
2. Text at edges: Gets covered by UI elements
3. Geofilter too busy: Should enhance, not overwhelm
4. Over-compressed images: Visible artifacts
5. Ignoring safe zones: Critical content cut off
6. Non-transparent Geofilters: Must have transparent areas

Summary

Snapchat's entire ecosystem runs on 9:16 vertical content. Master this format and you've mastered Snapchat visuals.

Essential sizes:

• All content: 1080 × 1920 (9:16)
• Profile picture: 320 × 320
• Geofilters: 1080 × 1920 (PNG, transparent)

Design vertical-first, respect safe zones, and your Snapchat content will shine.